As a content writer or website owner, it’s crucial to understand how to succeed in AI searches. To capture your audience’s attention, your content must be satisfying, unique, and tailored for AI Search, while offering real value to users. Beyond these basics, here are the top strategies to help your content perform well on Google Search, including the AI experience:
1. Focus on Unique, Valuable Content for People’s AI Search
A common question is: “What kind of content does Google want?” While it may seem technical, the answer is simple—Google favors content that fulfills user intent and provides accurate, comprehensive information.
Content that is easy to understand, rich in value, and solves users’ problems or queries is more likely to be promoted by Google. If your readers find your content helpful, you’re already halfway there—even in AI-powered search results where users often ask follow-up questions or dig deeper.
2. Provide a Great Page Experience for AI Search
Even if your content is helpful, poor page experience can hinder your ranking. Make sure your page is:
- User-friendly and responsive
- Easy to navigate
- Clearly separates main content from other elements
If users can easily engage with your site and enjoy browsing it, you’re more likely to catch Google’s attention—especially in AI-enhanced results.
3. Ensure Google Can Access Your Content for AI Search
Your content must meet technical requirements so Google can find, crawl, and index it. This includes:
- Having indexable content
- Allowing Google crawlers to access your site
- Ensuring your pages are fully functional
Once your site meets these basics, your content becomes eligible for inclusion in AI search results.
4. Manage Visibility with Preview Controls
As a site owner, you can control how your content appears in search by using tags like:
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These help define what content gets shown in previews and how it appears in Google Search.
5. Match Structured Data with Visible Content to get focus from AI Search
Structured data helps Google understand your content in a machine-readable format, making it eligible for rich results. However, always ensure:
- Structured data accurately reflects visible content
- You follow Google’s structured data guidelines
6. Go Beyond Text for Multimodal Success
In the age of AI, users no longer rely on text alone—they also ask questions through images and videos. To boost your ranking:
- Include multimedia content (images, videos, charts)
- Update your business profile with relevant visual content
This helps your content stand out in AI-driven search experiences.
7. Understand the Full Value of Visits for AI Search
Visitors who come from AI search results are seeking deeper, more helpful information. To make the most of this traffic:
- Create clear CTAs (calls-to-action) to guide users
- Focus on retaining users by providing engaging, high-quality content
- Improve UX/UI design to keep users on your site longer
A low bounce rate and high engagement signal quality to Google.
8. Evolve With Your Users
Time changes everything—including user behavior and content expectations. To stay relevant:
- Regularly update your content with the latest information
- Monitor how users interact with your pages and adjust accordingly
- Stay on top of AI trends and align your content with evolving search patterns
As AI continues to improve how content is surfaced and presented, staying adaptive is key to long-term success.